John Christensen ■ The power of corporate propaganda: review of ‘The Mythology of Business’

ISBN no. 978-1-906703-27-1 Published July 2015

ISBN no. 978-1-906703-27-1
Published July 2015

Why did the vibrant social democratic traditions of Europe and North America collapse so swiftly in the face of the pervasive propaganda of the neoliberal project? Was it because the post-war golden age of Capitalism – les trentes glorieuses as the French call the period of record growth and stability between the 1940s and 1970s – imploded in the face of its internal contradictions? Or was it because a series of Big Lies had been propagated by leading economists and corporate-funded thinktanks, and subsequently lapped up by a grateful business community and by politicians? This blogger tends towards the latter view.

In 1988, with Reaganomics and Thatcherism in their heyday, I was a high-table guest at the annual dinner of the Jersey branch of the Institute of Directors (a right wing lobby organisation). I had been invited because I had recently taken up post as economic adviser to the government of Jersey (a British tax haven), and there was some curiosity about my appointment. I found myself seated beside the chief executive of the offshore division of a leading UK bank (which incidentally collapsed during the 2008 financial crisis and required a massive government bailout). For an unbearable two hours I endured his paeans to what had become known as supply-side economics: corporate tax cuts stimulate investment; wealth trickles-down to poorer people; deregulation ‘frees’ investors from forests of ‘red-tape’, and business investment is invariably more ‘efficient’ than public expenditure. On and on he went, and I listened politely, but the minute the meal ended and I could get up and leave without causing undue offence, I interrupted him and said that I could only take his ideas seriously when he could back them with evidence, and in the real world there was no evidence to support his nostrums.

The truth is that economics and politics have become captive to a collection of lies. These lies have been repeated endlessly by a pliant media and by conservative politicians to the extent that they have become myths. And supply-side mythology has become the global common-sense. As David Whyte comments in the introduction to his new booklet (The Mythology of Business, The Institute of Employment Rights, July 2015):

“(these myths) . . are what we might call ‘zombie concepts’ since they do not refer to any known social reality but nonetheless live to haunt us. Zombie concepts are the ideas that stalk through politics like the living dead. They have no real explanatory power or evidential basis – but they follow us like zombies with the purpose of terrorising us and preventing us from doing anything to challenge or stand in the way of corporate greed.”

Consider the following:

Since privatisation of Britain’s rail industry, train fares in England have become the most expensive in Europe, while trains have become less comfortable, slower, less productive and less environmentally friendly than their counterparts in France, Germany, Italy and Spain. This blogger’s water bills have increased threefold in real terms since privatisation, without any observeable improvement in service (same water, same pipes) and little or no additional investment in water infrastructure. Privatisations have led to the replacement of full-time jobs with part-time. Wages have halved in real terms in some industries. Executive earnings have increased more than tenfold. In what possible way can these privatisations be considered a success story?

Consider also the consequences of deregulation and cutting ‘red tape’. According to British Prime Minister David Cameron “European red tape is throttling business”. OECD research shows that Britain has the second lowest product market regulation in the world. Has this improved the business climate in Britain? Investment in productive industry and research and development remains low, financial deregulation encouraged criminal practices throughout the banking sector, consumers have little protection from bad business practice (horsemeat sold as beef, for example), and between 2010 and 2014 there were only two prosecutions of employers for breaching minimum wage law. Without the discipline of state-enforced regulation, bad business practice drives out good practice, and businesses compete in a mindless race-to-the-bottom.

And consider what has happened on the tax side. Most economists, including prominent right wing economists, have long since dismissed supply-side tax cuts as nothing more than a “cruel joke” (as prominent US economist Robert Reich described trickle-down theory). There is no evidence, anywhere in the world, to support the myth that lowering taxes for the wealthy and for business leads to greater prosperity for all. Nonetheless, successive governments of both conservative and social democratic persuasions have signed-up to supply-side theory and vigorously applied it. Scandalously, few politicians have seen fit to check whether it actually works. Let’s consider the facts: long term data from the USA reveals a stark pattern:

“The period in which taxes on the rich and on businesses were generally increased (the post-war boom) was a period in which the wealth of the poorest 40% increased in real terms. The period in which taxes on the rich and on business were reduced (from the Reagan government in 1980 to the present) was a period in which the wealth of the poorest 40% decreased in real terms.”

The term trickle-down originated as a gag by US vaudeville star Will Rogers during the Great Depression. The sick part is that Rogers’ joke morphed into a myth, eagerly adopted by influential economists, business leaders, media commentators, thinktanks, politicians, and by a large and gullible part of populations across the world. Rising inequality throughout the world (see Piketty et al) provides testimony to how powerful myths, supported by Big Lies, can over-ride rational arguments in the absence of resistance.

Supply-side Capitalism has failed at every level. It has not created prosperity for the 99 percent. It is failing to protect the global ecosystem. It is failing to invest in new technologies and jobs for the 21st century.  Big businesses have become recipients of huge direct and indirect corporate welfare subsidies.  It has created unprecedented inequality and corrupted democracies around the world,  Supply-side economics turbo-charged the criminogenic environment of offshore tax havens.

Intellectually trapped by the mythology of supply-side economics, politicians continue to race head-long to the bottom. Who on earth would want to win such a race?

‘The Mythology of Business’ provides a short, accessible and compelling exposé of ten of the most popular zombie myths of these times. As David Whyte comments, these myths have a singular purpose: “to sustain corporate greed at the expense of the rest of us.” We have a duty to question these myths, to expose the lies that sustain them, and to challenge the politicians and opinion-formers (including zombie economists in academia) who mindlessly repeat these myths despite the lack of evidence that any of them hold any meaningful truth.

Copies of ‘The Mythology of Business’ can be obtained from office(at)



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Comments • 2

  • April 22, 2018 - 2:14 pm

    I love the approach to pulling back the current through the use of language like Myth, and the Mythology of Business. While I am not an economist, I am a performance improvement consultant trying in my/our way to help society and the species evolve by helping them interact with “reality” rather than the “illusion” of linear causal mechanics … promoted from the top-down.
    Would love a copy of the book, just to get an understanding of your perspective on what I am assuming is the influence of the macro-economic filter on business and ultimately causality for the masses.


    • AvatarLogan
      November 20, 2021 - 8:29 am

      I just wanna mention 3 things that are particularly incomprehensible to me about America’s religious worship of the capital markets.

      1) We constantly hear ‘capitalism maximizes efficiency’. But they never finish the sentence. EFFICIENCY AT ****** WHAT? Lol. The answer is obviously ‘making money and nothing else whatsoever’. Like our health care costs triple what anyone else pays…and for that we get the absolute worst health outcomes in the developed world.

      2. The brain singularly causes 100% of human behavior. ‘Economics’ claims to predict human behavior…and makes exactly ZERO reference to the brain. This is why it falsely assumes humans behave rationally (among other things). Neuroeconomics has failed to catch on because–let’s be honest–no one wants to be told they’re irrational captives of their cognitive biases and and mental heuristics.

      3. The DIMINISHING MARGINAL UTILITY OF MONEY. I’ve not once heard a single economist or media analyst ever one single time reference this massively important observation. It seems relevant that Jeff Bezos won’t even notice his 223rd billion dollars…but the same billion dollars would forever change the lives of like an entire fucking community. Forever.

      Ironically, scientific studies demonstrate that money directly increases people’s life happiness/satisfaction up to around $100,000/year (or equivalent)…but not at any level beyond that. We are net-net literally just pissing our quality of life away to enrich billionaires who won’t fucking notice.

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